https://salituri.com/brand-design daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469063229761-H5KCH4440ITMVUKX5D0R/IMG_FB_Atlas_marketing_hero.png Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469138852041-JZMUAGR9FTEDRLLDN2HY/IMG_MKR_hero.png Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469145489409-5HQVOYHND7APNI3N9PFH/IMG_MFL_hero.png Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470268441685-U0UOAEFWPX3557HWRSA2/IMG_SYN_hero.jpg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470268486420-97CIYB7QPH7PNESSBGAQ/IMG_EST_hero.jpg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470270436858-L3G2OJVB80YXCCZETDFV/IMG_MSFT_hero.jpg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470271393892-1YI9YXJXIPMEGDUKAF0X/IMG_FB_Atlas_marketing_hero.jpg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470271268402-TY0QXJPR65GH4UGVQNDU/image-asset.jpeg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469058836175-6CRJI5DLACWE06PBWM4K/image-asset.png Brand Design The primary lockup for the Atlas brand, including the mark, logotype, and brand identifier. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469059072558-TUA11L6XD3GN5U0P0POL/image-asset.png Brand Design The secondary mark for the Atlas brand. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469061332176-WCZQTE1L71UI9GVDBB26/image-asset.png Brand Design I helped art direct the website, working to deliver copy and illustrations that reflected the product design. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469058950941-8C6QHQ891DEJIQ9GKAHU/image-asset.png Brand Design I designed and printed posters using real handwriting and texture to illustrate the concept of the product tagline. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470877803860-HMTAFQRJDNTB0DR3257M/image-asset.jpeg Brand Design I also helped create concepts for the marketing space at Ad Week. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470877817274-28KZAM0TNP2RYRX6AK5J/image-asset.jpeg Brand Design The Atlas identity and marketing video appeared in Times Square. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470876702636-4BWMQICBZNS2U87V5QQ4/image-asset.jpeg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470876727716-U2JUHWMMCF9PR50DMAD6/image-asset.jpeg Brand Design Info cards and business cards were designed with an industrial feeling in mind. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470876748778-YLCCO0CFR0PX266VZNR8/image-asset.jpeg Brand Design Environmental graphics with descriptive copy were used to explain the new co-working concept. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470876765935-2FV3RAZUYTFYTUWWOO2I/image-asset.jpeg Brand Design The website layout was designed to highlight the beautiful, collaborative office space. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470876789563-0HZBDZBSERKRHI55UBSJ/image-asset.jpeg Brand Design Print ads were designed to showcase the work environment. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469140458916-HUH4AU7FUMDNTWCOCGOK/image-asset.png Brand Design Digital ads were designed to highlight specific words that speak to the co-working concept. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470876087062-UEWYLI1MV05ZA5H357HT/image-asset.jpeg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470876105872-Z9DQ0W16ZVL1P70YRATO/image-asset.jpeg Brand Design A poster concept for the artist's floral work. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470876126637-T21GHCKJ085TVFJDZLLH/image-asset.jpeg Brand Design A set of smaller printed cards to showcase the artwork in context of the home. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469143456411-59YMLUUGDL0OG92RP0IQ/image-asset.png Brand Design Single French phrases were chosen to express the story of each client in digital ads. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469145195304-BXWNY1QNOLLOVGGI0LGZ/image-asset.png Brand Design For special cases such as Facebook carousel ads, the French phrases would be broken apart to encourage interaction. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874848011-LIFJ9SL0O4IA4Q2ZDEAD/image-asset.jpeg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874865818-NZM2O98RRH8L6UVTK6ZI/image-asset.jpeg Brand Design The print brochure used die-cuts to reveal beautiful, inviting photography to showcase the product. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874885992-5MGTI1W3CLG4ANFS0MFG/image-asset.jpeg Brand Design Pointed copywriting played towards the eastern philosophy imbedded in the founder's thinking. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874903875-OZPKX0NHMR8MOY5OV4OY/image-asset.jpeg Brand Design The brand identity and corresponding stationery set is minimal yet balanced. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874920014-AIYG0L8R4G8E3YGBANFE/image-asset.jpeg Brand Design Each printed piece made sure to highlight the conscious environmental choices of each production material. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874942027-JSUQ56OCULWCQ8I8KD32/image-asset.jpeg Brand Design The design of sales materials and other print collateral is simple while informative. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874961508-LNXXC1N8PUM3L7XZOSYK/image-asset.jpeg Brand Design Naming of the products and colors was also carefully considered to match the look and feel of the brand. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875012867-F32VSQBGCGB3Y6R5ULHN/image-asset.png Brand Design The layout of the website again played to the importance of zen thinking and spacing. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875043225-Z88CLO91ENOZGB8AR7PT/image-asset.png Brand Design The design focused on only what what was necessary at the moment, hiding navigation and other elements until hover. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875522597-QO68M1XS98UP7K8V334P/image-asset.jpeg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875538218-UDVT7JWI97LCVBNXB8IZ/image-asset.jpeg Brand Design Consistency across for the Microsoft Windows Embedded brand started with their line of customer-facing brochures. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875572846-AZQWR1NQ5GTLBZ1WO66S/image-asset.jpeg Brand Design Illuminative copy was key for introducing the connected concept of Windows Embedded product offerings. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875593281-VZWET14X3J4SGTG49TSL/image-asset.jpeg Brand Design Illustrations and diagrams were often needed to make sense of a diverse product line. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875608274-RX6YXLALMZQCCDTARQ4L/image-asset.jpeg Brand Design With the big Windows Embedded 7 launch, the design needed to make a statement. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875625047-DMG2PIB6PZA8678J4IS9/image-asset.jpeg Brand Design The booklet highlighting customer perspectives was handed out at the launch event. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470270383778-9WK76CDJ2Y4J58AFVJH3/image-asset.png Brand Design This Microsoft Learning identity was created to illustrate the speed of the IT event. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875646398-TZVI5D9OBM7W42K9FADA/image-asset.jpeg Brand Design This Microsoft Learning giveaway was created to tie in with the larger campaign around crafting marketing strategies. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875660447-RYO4HC0OARY6CNH0PJ2Y/image-asset.jpeg Brand Design Participants received an actual puzzle that they could put together that provided clues to the online activity. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470270406812-OT3CYG3CIJ3W6K39TOH4/image-asset.png Brand Design To advertise the launch of Microsoft Windows 7 and Microsoft Office 2010, we created a campaign around the bus tour. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470270357455-X23HEHDCAT73IHNN5CTK/image-asset.png Brand Design The website kept participants up to date and provided background on all of the events along the tour. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470875678141-IEGUK055IP3EVKYBUFLD/image-asset.jpeg Brand Design The actual bus was branded well with a large auto graphic wrap. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873713261-VM0ENAQINGFVMR4U35WK/image-asset.jpeg Brand Design https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873729235-1QX766D6NAF76ZM5TFNE/image-asset.jpeg Brand Design The new Eldorado Stone ad campaign highlighted the "Believability" of the stone veneer. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873777161-0TXMCVJG9245WD7VCLW0/image-asset.jpeg Brand Design Full page ads dedicated to the surface texture of the product garnered a lot of attention. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874066269-XBPOUBAQVDH1WTANYA0R/image-asset.jpeg Brand Design The brochure for Eldorado brick focused on a concept of taking a "closer look" to reveal the beautiful texture of the product. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874085347-2T0H1A9YXLVJA70DB8U4/image-asset.jpeg Brand Design Copywriting focused on answering typical consumer questions about how to best integrate the product. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874116791-8A9H477PEGFPH12J84ZM/image-asset.jpeg Brand Design The distressed typography was created by hand to again illustrate the texture of the product. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874131966-XCNE62T7B7VX5XKNMDHP/image-asset.jpeg Brand Design Three-quarter pages revealed the brick profiles, each named for specific region of origin. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874151104-QKV42QVB1I3W8SCCZHNS/image-asset.jpeg Brand Design For the new adobe brick product, the brochure made sure to recall the important Southwestern influence. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874163465-R6Z67ZBAGYQQYYBXNFY0/image-asset.jpeg Brand Design The copywriting painted a rich picture of the history behind the product. https://salituri.com/personal-projects daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1468643130433-IGV88PF08J28BMKFFK23/ART_466_01.jpg Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469219819174-D2ERAS5CZTEPRSMP578D/IMG_ART_478_posters_hero.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469221711770-00J60UQW2UQ6TARKED39/IMG_ART_581_poster_hero.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469246746582-5NX0VNZY9ECZECTUC2J3/IMG_ART_499_posters_hero.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469248576861-P2GTOV05D8U8SHE3OJ4V/IMG_ART_466_hero.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469477138339-DQ4LASQ0241EX4TMISX5/IMG_IGD_exhibition_hero.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469832643254-9BIQP8G2YO1G0UVR0HBU/IMG_IGD_poster_01.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469833282747-G0UWKL8NDH2QH0RBBCUB/IMG_LTP_hero.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469842721667-4SZQ2HE1B755URMAS1WM/IMG_ART_385_hero.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469579819863-JDTCEXBO5GNHPFTUPIPK/IMG_IGD_hero.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469219057777-72EP8WYZYFZX2OYCHXG9/image-asset.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469219132232-01V28LK2D73ZTKRMJUV6/image-asset.png Personal Projects The first poster splits the European-included programs from those that originated from American trade schools. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469473720775-109UMN5QE8HBV68U1MTO/image-asset.png Personal Projects The timeline showcases each school the context of historical design movements of the time. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469219175374-MPPZGZZA6C9ZUQ0LOLTA/image-asset.png Personal Projects The second poster continues with the same institutions, breaking down their current degree offerings and tuition costs. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469473580899-UZKM334IDVZSIS484VZF/image-asset.png Personal Projects Special attention was paid to undergraduate and graduate costs, as well as out-of-state versus in-state tuition. Notable faculty from select programs were profiled. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469221531458-2JC409S6ODTS5KOMD09G/image-asset.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469238177080-Y3B4UR9S0PLK60JLG08A/image-asset.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469245296971-GOLFIYT7HEQO8RKMNHEW/image-asset.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469473952407-XR9J48JAU57LT1V1JPBK/image-asset.png Personal Projects This diagram breaks down the hydraulic fracturing process, warning the public about the dangers it presents to the water supply. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470870735647-5PW1LZ7LC9X5X5I4OZSF/image-asset.jpeg Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470871237979-37GRBP9K9RR0JUTTI4XC/image-asset.jpeg Personal Projects The abstract grid (the four lobes of the brain) served as the basis for the publication identity as well as the navigation. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470871270171-KBJRJ3DLFBHQGVYEIKYH/image-asset.jpeg Personal Projects The print publication was designed to reveal the content in a recessed panel. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470871287599-OJD3J4CP8QQLSGXC2NZR/image-asset.jpeg Personal Projects The content is lifted from the recessed panel using the ribbon. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470871306186-LRL9CUVS0H6JRZAW44J1/image-asset.jpeg Personal Projects Each of the four square sections unfolds to show the content in both visual and written form. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470871331283-AN9E7YXWHJ5YYK4VGIEI/image-asset.jpeg Personal Projects When placed together, each section connects to illustrate how our brain works across the four lobes. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470871349998-ND68PW5OUJO0IHX1LQDH/image-asset.jpeg Personal Projects I designed each digital illustration to accompany the found written material. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470871378649-ZK8WOAQ73QE7GAN5ADF2/image-asset.jpeg Personal Projects The digital version of the publication added hidden touch and swipe gestures to allow for more engagement with the content. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470877886349-HF2NMFPQCC206LQVR7P0/image-asset.jpeg Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470877924584-1OU2YFYMY7WMDG581VEY/image-asset.jpeg Personal Projects The left side of the space featured a panel describing the original story and rationale behind the project. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470877938876-2UHJYA1V3M26T20Q9HNM/image-asset.jpeg Personal Projects The right side of the space featured a panel describing the theory embedded in the product thinking. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470877952775-AZ7DVLM61XXNOWMOSZTV/IMG_IGD_exhibition_03.jpg Personal Projects Museum attendees were able to interact with the Infinite Good website using the wireless track pad. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470877966803-SH9RUT4H4PBQYSMOQEB6/image-asset.jpeg Personal Projects The square format was carried across from the product, to the explanatory panels, to the button takeaways. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470877990062-B8AA4ZK24H5BGWRWRPLX/image-asset.jpeg Personal Projects I created buttons similar to the website for visitors to take and give to someone that had inspired them. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470878007575-SG5O3TJRWJJ3GWOWUIZK/image-asset.jpeg Personal Projects On the opening night of the exhibition, all 500 buttons were taken by museum patrons. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470872832768-ADITAHXT8D0KJDXNSQVF/image-asset.jpeg Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1514955357236-Y2O1BZDDWBCYDCI5K37Y/IMG_IGD_posters_explanation_01_edit.png Personal Projects The first poster is an abstract infographic showing that the population of Malawi doesn't have access to protective nets. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874295906-BRCWXXBUAWOFWKB0U5MV/image-asset.jpeg Personal Projects I took this image while visiting the malaria ward of a hospital in Mitundu, Malawi. The orange and green of the woman's dress and the squares in the wall served as inspiration for the design. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469831318242-V6OU5FSCBKKUZUBZ932G/image-asset.png Personal Projects The second poster is also an abstract infographic, this one illustrating a graph similar to the sands of Lake Malawi. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469838542288-C29PJ3BJ3OGC4F8R88F8/image-asset.png Personal Projects As seen in the diagram, the rates of malaria infection have risen year over year. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470874339706-GHEKFJZAVJNVBUD0TPM3/image-asset.jpeg Personal Projects I took this image of the colored sands at Lake Malawi, and it served as inspiration for the design. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469833337113-TXNDPVBLJ9AMURTM9IIL/image-asset.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873298745-FGRT956934W36XCG85L8/image-asset.jpeg Personal Projects The first half of the "Home Row" piece. The design explores the relationship between antique and modern technology. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873317026-MB71FK0ZBS9B1Z2WPQ7Z/image-asset.jpeg Personal Projects The second half of the "Home Row" piece. The ironic character choice connects the computer keyboard and letterpress type organization. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873336698-58B4SQ0IDJ520QDJBS7X/image-asset.jpeg Personal Projects The three-color print used heavy ink pressure to illustrate the striking of a keyboard or typewriter. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873352260-VAB6CX63LKN6388WKA7R/image-asset.jpeg Personal Projects This piece called "See/Believe" deconstructed an image taken from a plastic camera, and attempted to bring them back together. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873368554-MLXP8BXOL6O99K8PTFA7/image-asset.jpeg Personal Projects I added a third color and moved the plates around on press to produce different overlapping lectures. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873390321-CK5OE4A3PNDO8IKLRT9Z/image-asset.jpeg Personal Projects Setting up the tiny lead type was an exercise in patience. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873411295-3693EXZ3T1N3111CVCD9/image-asset.jpeg Personal Projects Printing each sheet required a diligent approach to registration. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873429362-0ESJREEEQ99E9HEDTJCI/image-asset.jpeg Personal Projects The final piece featured an old-style drop cap, an homage to early letterpress printing. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470873441935-XOOGQL8BCSH2E1JCUWYQ/image-asset.jpeg Personal Projects A detail showing the ink recessed into the paper stock. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469842536812-N4NSNG43CUX711049DND/image-asset.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470872340998-FDL4Z17J6A8IT8PWJ1WI/image-asset.jpeg Personal Projects Initial brainstorming focused on defining the problem we wanted to address. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469842568329-SJW5X7URFYSCC9794IIB/image-asset.png Personal Projects Final concept mocks for the mobile app showcased three ideas: 1) personalized information, 2) geospatial relationships, and 3) community conversations. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470872360483-DYQQTD18JSGVAWEM5UAV/image-asset.jpeg Personal Projects The system would also extend into areas of the community where people could interact and discuss relevant information. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1470872383258-I5J39XW3VOUI24P334G2/image-asset.jpeg Personal Projects After we finalized our mocks, we built out scenarios and shot a concept video to express our idea. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469579778462-9CDXIUXWPYG5TKAKAO6Z/image-asset.png Personal Projects https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469582539460-59DUQGVO97NA9COQIMBR/image-asset.png Personal Projects People tend to identify and empathize with an experience they are witness to. When this experience is shared with others, a resonating effect occurs. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469582551513-TH2I59FR5J83767C768D/image-asset.png Personal Projects A collective focus creates a sense of shared beliefs and shared meaning among people. This mutual understanding can bring about a change in action. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469582108863-G3DP9EGMUIP2XNMKZQHT/image-asset.png Personal Projects The mobile app for Infinite Good allows for a story to be shared on the website. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469582028052-N962E8RNFUQM5XOG9XX4/image-asset.png Personal Projects The website features a colored collection of all the stories shared. On hover, the color reveals a word and a thumbnail. https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/1469582082094-ZQG12XQ9Y6IR54CX9J22/image-asset.png Personal Projects On click, the story detail is revealed. Other stories in the collection can be viewed by clicking left or right. https://salituri.com/new-cover-page daily 0.75 2016-09-19 https://salituri.com/about daily 1.0 2026-05-06 https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/f7a74b85-8370-4be7-aa57-a2b69a19010f/IMG_profile_AS_1600x900.jpg ABOUT https://salituri.com/think daily 0.75 2026-05-06 https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/72f433b1-b241-4269-8e7d-e467efacac26/AGS_diagram_Think.png THINK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://salituri.com/lead daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/52ec5c77e4b0cd86f20865e3/7c6219fb-961d-4534-86d6-cb09705cf949/AGS_diagram_Lead.png LEAD - Make it stand out Whatever it is, the way you tell your story online can make all the difference.