Merchant Archetypes

Project Scoping

Research synthesis

Content Design

Project Management

Problem:  
Bolt was struggling to align internal stakeholders on our customers and understand our larger product market fit.

Response:
Lead a collaborative, cross-functional generative research study to test product offerings, understand prospective audiences, and develop a shared business language across the company.

Sponsor:  Bolt
Date: 2023

More details for this project can be presented upon request.