Bolt OTP Redesign
design Strategy
Content Design
visual + interaction design direction
Project Management
Problem:
Consumers on Bolt merchant sites were dropping off at the OTP (one-time password) step and failing to convert.
Response:
Direct a detailed audit and research investigation, leading to a redesign of the OTP step with extensive A/B testing.
Sponsor: Bolt
Date: 2023
More details for this project can be presented upon request.