Bolt

Product Rebrand

Problem:  
The Bolt product was misaligned with the new Bolt consumer marketing, and Design and Engineering teams were struggling to work efficiently to implement changes.

Response:
Direct a full audit and redesign of all Bolt consumer and merchant surfaces to build a new design system that integrates the new logotype, color palette, icon and illustration styles, and motion principles.

Sponsor:  Bolt
Date: 2022

More details for this project can be presented upon request.