Consumer Rebrand for Bolt

brand Strategy

art direction

copywriting

visual + interaction design direction

Project Management

Problem:  
The Bolt brand was failing to be recognized by consumers.

Response:
Carry out in-depth consumer research and build a new brand strategy, reimagining the Bolt brand with a new logotype, color palette, photo and illustration styles, motion principles, and custom audio mnemonic.

Awards:  Fast Company Best Branding of 2023
Publication:  Under Consideration (1/2023), Ad Age (1/2023), It’s Nice That (1/2023), Creative Boom (1/2023), The—Brand Identity (3/2023)

Sponsor:  Bolt
Agency:  Koto
Date: 2022

View the agency case study here. More details for this project can be presented upon request.