GatewayGo on Hulu
design Strategy
design Direction
Project Management
USER RESEARCH ANALYSIS
Problem:
TV advertising units on Hulu were not keeping up with expectations from viewers or advertisers.
Response:
Generate new concepts for a personalized ad format that is consistent, repeatable, scaleable, and ownable.
Press: Hulu, TechCrunch, AdWeek, AdAge, Variety
Sponsor: Hulu
Agency: IDEO
Date: 2018–2019
More details for this project can be presented upon request.