Hulu

‘Instant-On’ for NFL

Problem:  
Hulu was struggling to attract live sports content providers to their live TV platform.

Response:
Build a brand new ‘Instant-On’ interaction model that introduces channel-flipping behaviors to streaming TV, focused on how sports fans consume NFL content.

Sponsor:  Hulu
Date: 2020–2021

More details for this project can be presented upon request.