Live Events on Hulu

design Strategy

visual + interaction design

Project Management

Problem:  
Hulu’s brand promise for its live TV subscription was failing to meet viewers expectations of the product experience.

Response:
Develop multiple new ideas to drive engagement for live events and deliver each concept in a narrative that showcases real scenarios of Hulu’s viewers.

Sponsor:  Hulu
Date: 2019

More details for this project can be presented upon request.