Magniflora
Brand identity
Print + Digital Advertising
Art Direction
CONTENT STRATEGY
Problem:
A Seattle-based floral designer and artist was having difficulty marketing her business.
Response:
A new logotype that points to the artist's elegant style, narrative images that express her lush floral work, and simple copy that point to her French influences.
Sponsor: Jeni Nelson
Date: 2013
A poster concept for the artist's floral work.
A set of smaller printed cards to showcase the artwork in context of the home.
Single French phrases were chosen to express the story of each client in digital ads.
For special cases such as Facebook carousel ads, the French phrases would be broken apart to encourage interaction.