Makers
Brand identity
PRINT + DIGITAL ADVERTISING
Art Direction
Environmental design
CONTENT STRATEGY
Problem:
A new co-working space in downtown Seattle lacked a name, brand identity, and marketing plan to advertise to potential clients.
Response:
A name and identity that recalls the great tradition of American entrepreneurship and advertising that brings across a message of community.
Sponsor: Makers
Date: 2011
Info cards and business cards were designed with an industrial feeling in mind.
Environmental graphics with descriptive copy were used to explain the new co-working concept.
The website layout was designed to highlight the beautiful, collaborative office space.
Print ads were designed to showcase the work environment.
Digital ads were designed to highlight specific words that speak to the co-working concept.