Product Rebrand for Bolt

brand Strategy

copywriting

visual + interaction design direction

Project Management

Problem:  
The Bolt product was misaligned with the new Bolt consumer marketing, resulting in a jarring experience.

Response:
Direct a full audit and partial redesign of all Bolt consumer and merchant surfaces to integrate the new logotype, color palette, icon and illustration styles, and motion principles.

Sponsor:  Bolt
Date: 2022

More details for this project can be presented upon request.