Sale Groups on Facebook
Visual + Interaction Design
User Research Analysis
Problem:
Buyers and sellers in Facebook sale groups weren’t connecting on items for sale (or items wanted).
Response:
Develop the search experience for buyers and make wanted items more discoverable for sellers.
Sponsor: Facebook
Date: 2016
Categories and sub-categories were added in the search field to help narrow product queries, as well as a hint to suggest a product sub-category.
A feature to surface relevant product items was built to help when a member posted explicitly that they were “In Search Of” (ISO) an item.
Concept 1 for horizontal scroll bar to highlight ISO posts within group feed. This concept is for groups with high quality image posts.
Concept 2 for horizontal scroll bar to highlight ISO posts within group feed. This concept is for groups with a mix of text and images posts.
Concept 3 for horizontal scroll bar to highlight ISO posts within group feed. This concept is for groups with a majority of text-based posts.